I'm Andrea, a freelance art director and brand designer based in Barcelona. I create brand identities, packaging and campaigns for brands and agencies in Spain, the UK, the US and beyond. I see design as an exercise in synthesis: finding the essence of an idea and turning it into something clear, memorable and visually compelling. I'm interested in the ability of visual communication to turn complex concepts into brand experiences that are simple, meaningful and enduring. Throughout my career, I have worked at multinational agencies such as Ogilvy, DDB Worldwide and Young & Rubicam, and collaborated as a freelancer with agencies including Manifiesto and Fuego Camina Conmigo, developing projects for brands such as Volkswagen, Porsche, Nestlé, Cinfa, Nenuco, Cuétara, Generalitat de Catalunya, YOSOY and Salvat. I'm currently the founder and creative director of Erreinua Studio, a branding and art direction studio specialising in the animal sector.